Baird & Co will release a new website in January 2024.

This will provide our customers with a much improved browsing/purchasing experience. 

Meantime please call the Baird & Co sales desk on 0207 474 1000 to make a purchase.

We apologise for any inconvenience caused.


Baird Account

Benefits of a Baird Account

• A Baird Account allows Gold or other precious metals to be stored in our fully insured, high security, state of the art vaults or held as reserve metal

• Loyalty bonus applied (subject to conditions)

• Buy and sell precious metals on a regular basis

• Sign up for live price alerts and set buy/sell limits

• Trading spreads offered when buying or selling are the most favourable

• Fast and trouble-free liquidity

• Guaranteed buy-back option (VAT free if held in our vault)

• Quarterly statements and valuations

• Bars/coins available for inspection by appointment

• Very competitive rates

• Fast and efficient despatch service if required

• Reserve metal incurs no storage or insurance costs

• Convert reserve metal to specific physical bars or coins on request (subject to charges)

• Trades in reserve metal holdings are VAT free


Loyalty Bonus

Clients holding Reserve metal will receive a quarterly bonus of 1gm of the relevant metal for every full 1000gms held on reserve for a complete quarter, with a minimum of 1000gms for Gold, Platinum, Palladium or Rhodium – 50kgs minimum for Silver.

Clients with a reserve holding have a general entitlement to metal held by Baird & Co. PO Box 71581 London E6 9NF



Stored bars and coins may be withdrawn from storage for collection from our Hatton Garden showroom subject to 48 hours prior notice. 

Stored bars and coins are fully covered by our comprehensive insurance policy, with a charge for storage and insurance on such holdings. 




To open a Baird Account online:

Click here   


Application Forms are available here: 

Baird & Co. Business Retail Account 2022

Baird & Co. Business Retail Supplier Application for Recycled Metals 2022

Baird & Co. Personal Account 2022

Baird & Co. Joint Account 2022

Baird & Co. SIPP Account 2022

Please complete and return your application form to: [email protected]


After reading our Terms and Conditions complete the online form OR download a PDF and either email a scanned copy of the form to [email protected] or post to: Baird & Co. Ltd.

Opening a Baird Account is subject to the satisfactory completion of the necessary due diligence and we reserve the right to request additional information, if required, when making an online application.

If you are applying by using a downloaded form we need to have one evidence of identity in the form of a photocopy or scanned copy of your passport, driving licence or birth certificate, (or sight of the originals at our office). We also require one item as proof of address such as a recent bank statement, stockbroker or credit card statement, utility bill or Inland Revenue statement or Council Tax bill.

We accept documentation in the form of paper photocopies posted to us or scanned documentation emailed to us. Documentation is not required to be certified.

The Royal Mint
The Royal Mint Refinery