Baird & Co will release a new website in January 2024.

This will provide our customers with a much improved browsing/purchasing experience. 

Meantime please call the Baird & Co sales desk on 0207 474 1000 to make a purchase.

We apologise for any inconvenience caused.


Baird Reserve Account

Baird Reserve Account Benefits:

• Buy and sell Gold or other precious metals on a regular basis 

Loyalty bonus applied (subject to conditions)

• No storage or insurance costs

• Purchases of metal are held in an unallocated account

• Convert to specific allocated bars on request (subject to charges)

• Trading spreads offered when buying or selling are the most favourable

• Trades in unallocated metals on account are VAT free

• Sign up for live price alerts and set buy/sell limits

Loyalty bonus - Clients opening a Baird Reserve Account will receive a quarterly bonus of 1gm of the relevant metal for every full 1000gms held in the account for a complete quarter, with a minimum of 1000gms for Gold, Platinum, Palladium or Rhodium – 50kgs minimum for Silver.

Baird Reserve Account holders have a general entitlement to metal held by Baird & Co.







To open a Baird Account click here

Alternatively you can download the PDF and post to:
Baird & Co. Ltd. 48 Hatton Garden, London EC1N 8EX

Please keep a copy for your records and read our Terms and Conditions before applying for an account.

Opening a Baird Account is subject to the satisfactory completion of the necessary due diligence. To satisfy these requirements, we need to have one evidence of identity in the form of a photocopy or scanned copy of your passport, driving licence or birth certificate, (or sight of the originals at our office). We also require one item as proof of address such as a recent bank statement, stockbroker or credit card statement, utility bill or Inland Revenue statement or Council Tax bill. We accept documentation in the form of paper photocopies posted to us or scanned documentation emailed to us. Documentation is not required to be certified.


The Royal Mint
The Royal Mint Refinery