Baird & Co Hatton Garden will be closed on the following dates:

Monday 25th and Friday 29th September 2023. 

Please note, the Bairdmint website is offline while we carry out essential maintenance.

Please call the Baird sales desk on 0207 474 1000 to make a purchase.

We apologise for any inconvenience caused.



Money Week Cover Story (Issue 893) 27th April 2018


Gold is a long-term store of value. Silver is it's rather more capricious little sister. But what about the other precious metals?


The platinum-group metals have attracted increasing amounts of attention in recent years. Platinum itself it currently at a low ebb - it's used widely in catalytic converters for diesel vehicles, and so has been hammered in the fallout from Volkswagen's emissions - rigging scandal. An ounce of platinum now costs significantly less than an ounce of gold, a historically rare occurance. The next best-known platinum-group metal is probably palladium, which has had an excellent run, mostly for the same reasons that platinum has been struggling - palladium is used in non-diesel catalytic converters.

         However, there's another, much rarer member of the platinum family that you might want to start paying attention to. Rhodium is a "new metal that not many people can have", says Lorena Baird of Baird & Co. Physical rhodium, which Baird sells in bars (an ounce costs about £1,750), "is incredibly popular with investors" she says.

         It's also hard to work with. You can write your name on a piece of silver with a hammer. To do the same on rhodium, Baird & Co. uses a machine that applies pressure equivalent to the force of two elephants standing on top of you. Yet while rhodiu is hard, it is also brittle - if you drop it, it breaks. Thats why rhodium typically isn't used to make jewellery. However, it is resistant to tarnishing, and so it is used to plate other metals, such as silver.


These are not monetary metals


One thing to remember when you are considering investing in precious metals is the distinction between industrial and monetary metals. Platinum and its fellow metals are not monetary metals - they are not typically viewed as reliable stores of value. Instead, they are much more correlated with industrial demand. As far as rhodium goes, about 80% of the metal is snapped up by the car industry, where - as with palladium and platinum - it is used in the manufacturing of catalytic coverters. Other areas where rhodium is used are glass-making (due to its resistance to heat), and electronic, where it's employed to make electrical contacts.



Not that there is a lot of the stuff to go around. Rhodium is found alongside platinum and nickel, and mined production only amounts to about 21 tons a year (compared with about 200 tons of platinum). Over four-fifths of the rhodium supply comes from South Africa, followed by Russia with around 15%. Geopolitical concerns, a burgeoning global economy and the commodities boom helped to make the rhodium price soar rapidly to $10,000 an ounce in 2008 at the height of the commodities boom.


The Rhodium boom and bust


Then the financial crisis hit hard. Sales of vehicles crashed and the price of rhodium did likewise, plummeting by 90% before the year had even ended. Today the price per ounce is around $2,110, and in the last 12 months the price has more than doubled. Global car sales have picked up and are projected to soar over the coming decades. So while we can't see rhodium reclaiming its bubbly $10,000 high in the near future, nor is it heading for a huge fall.

Baird & Co, meanwhile, reckons it has found another use for the metal. Earlier on, we said that rhodium was too hard and brittle to make jewellery with. Well Baird & Co say that they've come up with a way to make it more resistant to shocks. "We are the only company in the world that, if you drop our bar, it bounces back. It's solid," says Baird. "We have developed the technology for rhodium so much that we are the only ones who, at the moment, are making jewellery in rhodium." It's unlikely to set the rhodium price alight - but at least you can now wear it.



The Royal Mint
The Royal Mint Refinery